A Maternal Wellness Content Lab Project
Meet the maternal wellness matchmaker.
A full-spectrum care map for families and the providers who support them.
HeraTec helps families move from “something feels off” to a clearer understanding of who may be able to help. Instead of expecting parents to already know every credential, specialty, and referral pathway, HeraTec starts with the person, their stage, and what they are experiencing.
Explore providers who support postpartum recovery, pelvic comfort, core function, mobility, and return to activity.
The idea
The ease of a matching platform. The depth maternal wellness requires.
HeraTec brings the intuitive feeling of a modern matching tool into maternal and family wellness without reducing people to a diagnosis, a single symptom, or a list of provider names.
Families can explore support by stage, concern, provider type, and location. Providers become part of a clearer referral ecosystem where families can better understand what they do and when their care may be helpful.
How matching works
Start with the need. Build the care map from there.
Where are you?
Begin with pregnancy, birth, postpartum, feeding, recovery, sleep, airway, fertility, or ongoing family wellness.
What are you noticing?
Explore concerns, goals, preferences, and questions without needing to already know the exact professional title.
Who may fit?
See the provider categories and care pathways that may belong in the conversation.
Build your team.
Connect with providers and create a more collaborative circle of support around your family.
Explore the care map
See how one need can connect to multiple kinds of support.
Select a stage to explore examples of professionals who may become part of a family’s care team.
Current care pathway
Pregnancy support
HeraTec is an educational navigation and provider-discovery tool. It does not diagnose health conditions or replace individualized care from a qualified medical professional.
Explore the full HeraTec experienceFull-spectrum maternal wellness
Because the body does not organize itself into separate provider directories.
Feeding can overlap with oral function and airway. Postpartum pain can affect movement, mental health, sleep, and intimacy. A difficult birth can shape recovery long after a six-week visit.
HeraTec is designed to show those connections while still respecting each provider’s scope, credentials, and role.
Doulas, childbirth educators, midwives, and clinical care.
Pelvic health, mental health, physical recovery, and practical support.
Lactation, feeding therapy, pediatric care, and collaborative evaluation.
Responsive sleep support, medical evaluation, oral development, and airway-focused care.
Relationships, nutrition, movement, identity, and long-term family wellbeing.
For families
You do not have to know who to call first.
Start with what you are experiencing. HeraTec helps you understand the care landscape, discover support you may not have known existed, and build a team that reflects your family’s actual needs.
For providers
Be found for the work you are uniquely qualified to do.
Join a maternal wellness ecosystem designed to help families better understand your role, increase meaningful visibility, and strengthen collaborative referral pathways.
Find the right support without figuring it all out alone.
Choose a provider you would like to meet—or tell us what kind of support you are looking for. HeraTec will review your request and help make the introduction.
Please include only general information. Do not submit medical records, insurance information, detailed diagnoses, or other highly sensitive health details.
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